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Privacy Policy

Effective Date: 01.04.2025

Searops ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, store, and protect your personal data when you interact with our website Searops.co.uk and services. It also explains your rights under the General Data Protection Regulation (GDPR) if you are located in the European Economic Area (EEA).

1. Information We Collect

We collect and process personal data that you voluntarily provide to us through the following means:

  • Email Marketing: If you subscribe to our email marketing services, we collect your name, email address, and other contact details you provide during the subscription process.

  • Customer Service: If you contact us for inquiries or support, we collect your name, email address, and any other relevant contact details you provide in your message.

We do not collect any sensitive personal data (e.g., racial or ethnic origin, political opinions, religious beliefs, etc.) without your explicit consent.

2. How We Use Your Information

We use the personal information we collect for the following purposes:

  • Email Marketing: To send you marketing communications, newsletters, promotional emails, or information about our products and services that may be of interest to you. We will only send marketing emails to individuals who have opted in to receive them.

  • Customer Service: To respond to your inquiries, process requests, and provide support or assistance. This may include replying to emails, resolving issues, or helping with any other questions you may have.

  • Improvement of Services: To enhance our website and services, tailor content to your preferences, and improve customer satisfaction based on feedback or interaction data.

3. Legal Basis for Processing Your Data (Under GDPR)

We rely on the following legal bases to process your personal data:

  • Consent: When you opt into email marketing, you are providing your consent for us to process your personal data for this purpose.

  • Contractual Necessity: If you contact us for customer service or to inquire about our services, the processing of your data is necessary to fulfill the contract or service you are requesting.

  • Legitimate Interests: We may process your data based on our legitimate interests, such as improving our website and services, and communicating with you regarding your service inquiries.

4. Data Storage and Security

Your personal data is stored securely within the United Kingdom. We employ appropriate technical and organizational measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Data encryption during transmission (SSL/TLS)

  • Access control and data security protocols

  • Regular audits and monitoring to detect any vulnerabilities

While we take all reasonable steps to ensure your personal data is protected, please be aware that no method of transmission over the internet or electronic storage is completely secure.

5. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. Specifically:

  • Email Marketing: We will retain your contact information for as long as you remain subscribed to our email list. If you opt-out or unsubscribe, we will remove your details from our marketing lists.

  • Customer Service: We will retain your contact information for as long as necessary to resolve your inquiries or fulfill our obligations to you.

Once your data is no longer needed, it will be securely deleted or anonymized.

6. Your Data Protection Rights (GDPR)

If you are a resident of the European Economic Area (EEA), you have the following rights under the General Data Protection Regulation (GDPR):

  • Right to Access: You have the right to request access to the personal data we hold about you.

  • Right to Rectification: You have the right to request correction of any inaccurate or incomplete data we hold about you.

  • Right to Erasure ("Right to be Forgotten"): You have the right to request the deletion of your personal data, subject to certain exceptions (e.g., legal obligations).

  • Right to Restrict Processing: You have the right to request restrictions on how we process your data in certain circumstances (e.g., when you contest the accuracy of the data).

  • Right to Data Portability: You have the right to request a copy of your personal data in a structured, commonly used, and machine-readable format for transfer to another organization.

  • Right to Object: You have the right to object to the processing of your personal data in certain circumstances, including for direct marketing purposes.

To exercise any of these rights, please contact us at [Insert Contact Email]. We will respond to your request within one month.

7. Cookies and Tracking Technologies

We may use cookies and other tracking technologies to enhance your user experience on our website. Cookies are small files placed on your device that help us analyze website traffic and personalize content.

  • Essential Cookies: These cookies are necessary for the operation of the website, such as enabling basic functionalities like navigation and security.

  • Analytical Cookies: These cookies help us understand how users interact with our website and allow us to improve user experience.

  • Advertising Cookies: We may use cookies to provide targeted advertising based on your interests.

You can control the use of cookies through your browser settings. You can choose to block or delete cookies, but this may affect your ability to access certain features of our website.

8. Third-Party Links

Our website may contain links to third-party websites that are not operated or controlled by us. We are not responsible for the privacy practices or content of these websites. We encourage you to review their privacy policies before providing any personal data.

9. Sharing Your Information

We do not share your personal data with third parties, except in the following cases:

  • If required by law or a legal process (e.g., subpoena, court order)

  • In the event of a merger, acquisition, or sale of all or part of our company, your personal information may be transferred as part of that transaction, but we will notify you before your data is transferred.

10. International Data Transfers

We may transfer your personal data to countries outside the European Economic Area (EEA), including the United Kingdom, where we store and process data. In such cases, we ensure that appropriate safeguards are in place to protect your personal data in accordance with applicable data protection laws.

11. Updates to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. If we make material changes, we will notify you by updating the "Effective Date" at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your data.

12. Contact Us

If you have any questions or concerns regarding this Privacy Policy, or if you wish to exercise your data protection rights, please contact us at:

Email: dpo@searops.co.uk
Postal Address: 5 South Charlotte Street, Edinburgh, EH2 4AN

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